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Last reviewed on 17 February 2021
Ref: 30416

Find out what to include in your recruitment adverts and where to post them so that you stand out and attract the best candidates. Look at examples of how other trusts advertise roles.

Thanks to Simon Hepburn, school marketing consultant/trainer and founder of Marketing Advice for Schools, and Gareth Thyer-Jones, managing director of social media recruitment service Talented Teacher Jobs for their help with this article.

The inclusion of commercial organisations in this article doesn't constitute an endorsement from The Key.

Advertising as a trust vs advertising as a school

Before preparing your advert, think about whether you want to advertise and showcase:

  • Your trust as a whole
  • Individual jobs at individual schools
  • Or do both

For example, if you're recruiting as a trust, celebrate how it's different from other trusts and how your values are consistent across all schools. If you're recruiting for a specific role at one of your schools you might emphasise the unique nature of the school, and downplay its position within the trust.


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