You are here:
How to advertise your trust and schools when recruiting
Find out what to include in your recruitment adverts and where to post them so that you stand out and attract the best candidates. Look at examples of how other trusts advertise roles.
- Advertising as a trust vs advertising as a school
- Think about what makes you unique and lead with that
- What can your trust offer?
- Use our questionnaire to find out what your staff value most
- What not to include in the advert
- Make sure your online presence is appealing
- Pick your platforms
- How other trusts advertise their roles
Thanks to Simon Hepburn, school marketing consultant/trainer and founder of Marketing Advice for Schools, and Gareth Thyer-Jones, managing director of social media recruitment service Talented Teacher Jobs for their help with this article.
The inclusion of commercial organisations in this article doesn't constitute an endorsement from The Key.
Advertising as a trust vs advertising as a school
Before preparing your advert, think about whether you want to advertise and showcase:
- Your trust as a whole
- Individual jobs at individual schools
- Or do both
For example, if you're recruiting as a trust, celebrate how it's different from other trusts and how your values are consistent across all schools. If you're recruiting for a specific role at one of your schools you might emphasise the unique nature of the school, and downplay its position within the trust.
The Key has taken great care in publishing this article. However, some of the article's content and information may come from or link to third party sources whose quality, relevance, accuracy, completeness, currency and reliability we do not guarantee. Accordingly, we will not be held liable for any use of or reliance placed on this article's content or the links or downloads it provides. This article may contain information sourced from public sector bodies and licensed under the Open Government Licence v3.0.